MERIT BEAUTY MOOD-BOARD

A visual mood-board using photography I shot and edited for a Merit Beauty fall campaign.

BACKSIDE SOCIAL HOUSE fULL BRANDING PROJECT

A strong logo sets the restaurant apart from its competitors and creates personality. This also gives visual and emotional cues to potential customers. Developing a unique brand identity can give a restaurant owner a competitive edge.

The owner of Backside Social House wanted to boost name recognition and create an expectation for the dining experience to attract people who are looking for something unique.