I manage and lead large design projects and marketing campaigns from conception to completion, ensuring all projects are completed according to schedule and are of the highest quality. It begins with working closely with business partners, stakeholders and clients to solve strategic initiatives and to present on-brand creative solutions.
I have vast experience in successfully planning, organizing and directing in-house and offsite photoshoots while keeping in mind that these shots will be multi purposed for multiple web and print marketing materials. This responsibility starts by gathering inspiration and brainstorming detailed concepts for each shot that features different products. This process includes choosing and finalizing any talent needed (outfits, hair type, etc.) color palette, props, location, patterns, textiles and lighting. This also includes creating a detailed shot list and schedule for the photo and set design teams to follow. During the photoshoot, I pay close attention to where copy and headers will land on each shot and ensure they will work for various requested dimensions. These various spreads are designed with the understanding of balance between visual elements such as text and images, making sure there is no competition between the two. Only H A R M O N Y
